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Intellectual Property Office of Singapore

Revolutionising reusables

Highlights innovations in reusable products, showcasing how intellectual property drives sustainable solutions to reduce waste and promote eco-friendly practices.

Last updated 25 March 2025

Muuse

“We believe innovation and technology are critical in helping us hit our sustainability goals. Through our smart platform, grown and nurtured in Singapore, we are rethinking the way that we use packaging to cut down waste to landfill and provide a more sustainable future.”

- Jonathan Tostevin, CEO, Muuse

Have you ever wondered about the impact of your choice to bring a reusable container for lunch? Almost 10,000 single-use containers were saved from use at Our Tampines Hub Hawker Centre in 2023 from an innovative pilot project started by Muuse. The project enabled patrons of the hawker centre to borrow reusable packaging directly from participating stalls, or from a booth when buying takeaway. Without additional takeaway fees, patrons were free to use the container at any eatery of their choice and return the packaging for professional cleaning.

Supported by SG Eco Fund, the team at Muuse creatively leveraged technology to facilitate upscaling the project. By tagging each reusable with a unique QR code and developing a proprietary mobile application, the Muuse solution was able to track an individual participant’s environmental impact and bring them exclusive Muuse discounts. With trade mark protection in place, Muuse is also well-placed to widen its influence and innovative solutions to achieve better sustainability.

images of using muuse

Muuse believes in promoting the habit of reusing, leading to lower demand and production for single-use plastics. In the long term, this translates to lower overall emissions and energy usage. By promoting the use of reusables, Muuse aims to drive the #ReuseRevolution, and collectively avoid hundreds of packaging waste from entering our environment or being incinerated.

Muuse is also innovating in a variety of initiatives from Hong Kong to Canada and hopes to grow further to make an even greater positive change for our global environment.