Over 80% of the world are already consuming crickets, so why not us too?
"Edible insects have always been a part of human diets, but in some societies there remains a degree of disdain and disgust for their consumption. Insects offer a significant opportunity to merge traditional knowledge and modern science to improve human food security worldwide." (Edible Insects: Future Prospects for Food and Feed Security)
Inspired by this text, Gavriel Tan and John Lee founded a startup, Altimate Nutrition, while pursuing an entrepreneurship programme in their college. Satisfied wth the scientific evidence and rigour, they ventured out to create their own cricket protein bars by blending nutritious foods and several other ingredients. After many trials, they knew they had something special and was ready to share it with the world.
Join us on 10 February to hear more about Gavriel's journey and lessons on innovation.