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Intellectual Property Office of Singapore

Unilever

Home of billion-dollar brands.

Last updated 25 March 2025
Various products produced by Unilever.

Unilever is one of the world’s leading suppliers of beauty and well-being, personal care, home care, nutrition, and ice cream products, with sales in over 190 countries and products used by 3.4 billion people every day. Many of Unilever’s owned brands such as Lifebuoy, Lux, Closeup, Rexona and Pond’s ─ call Singapore home.

With more than 56 years of business in Singapore, the country has become a major strategic hub for Unilever’s global business. Singapore was also a catalyst for Unilever to embark on innovative ways to do business and build new capabilities, such as tapping into media companies, commodity suppliers and startups for strategic partnerships. What started as a Singapore based exports business in 2012, has now grown into a €1+ billion (more than S$1.42 billion) global business in less than a decade. Business-critical units like Unilever International; the company’s Consumer Insights team; and its Global Procurement team also operate out of Singapore.

"Singapore’s robust ecosystem of partners, strong talent pool, strategic location and business-friendly climate continues to make it a centre of growth for Unilever. This vibrant business landscape has fuelled our brand’s constant innovation for new consumer solutions and new capabilities."

- Mr Samir Singh, Global Chief Marketing Officer, Personal Care, Unilever & Chair, Unilever Asia Pte Ltd

Unilever’s global brand hub in Singapore focuses on building and growing several of its biggest personal care and beauty and wellbeing brands, such as Lifebuoy, Lux, Pond’s, Vaseline, and Clear. Singapore’s multi-national talent base and the extensive agency network allows Unilever to customise products and campaigns for different countries in the region and globally, according to consumer insights and trends.

Unilever’s rich talent base in Singapore also includes 30 nationalities, with 65 per cent female talent. The diverse talent pool in the region is why Unilever opened its only global leadership development centre outside of the UK, here in Singapore, to enable them to focus on developing Asian talent for the global stage.

Find out more at www.unilever.com.sg (opens in new tab)