Altimate Nutrition

Inspired by ‘Edible Insects: Future Prospects for Food and Security’, a book by the United Nations, Altimate Nutrition was founded by Gavriel Tan and John Lee while pursuing an entrepreneurship programme in college. Focusing on the health- and environmentally-conscious, Altimate Nutrition decided to produce protein bars using a sustainable ingredient – crickets.

They ventured out to create their own cricket protein bars by blending nutritious foods and several other ingredients. After many trials, they knew they had a special solution for food sustainability and was ready to share it with the world, and launched their first two flavours: double chocolate, and peanut butter cinnamon.

With a novel recipe and unique brand positioning, Altimate Nutrition is focused on protecting their ideas and trade secrets.

“As a start-up, it’s critical for our brand to offer a unique proposition and secure early adopters. Starting our journey from Singapore presents greater growth potential because insects are already part of the food and agricultural practices in this region and Asia. It’s just a matter of time before they become a widely accepted food source.”

- Mr Gavriel Tan, Co-founder, Altimate Nutrition

Combining the words ‘Alternative’ and ‘Ultimate’, Altimate Nutrition is the first start-up in Singapore aimed at retailing nutritious and sustainable food products using insects. Confident that insect-based ingredients will eventually become a staple in our diets, Altimate Nutrition also aims to partake in Singapore’s ‘30 by 30’ initiative to attain 30% self-sufficiency in food production by 2030. Plans are already in the works with retailers for the distribution of their products.

Find out more at www.altimatenutrition.com ↗ (opens in new tab)