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Intellectual Property Office of Singapore

Secretlab

Titans in gaming chairs and desk innovations.

Last updated 25 March 2025
Secretlab chairs product showcase.

It started with the search for a satisfactory gaming chair. Unable to find a seat that fit their exacting demands, founders Ian Ang and Alaric Choo set out to develop their own. Within five years of its inception, Secretlab went from startup to global brand – and the chair of choice of the world’s premier esports tournaments and championship-winning teams. Beyond gaming, Secretlab chairs today are also used in home and corporate offices, and by professionals beyond gamers.

The secret to the Secretlab’s success is its relentless pursuit of R&D to improve its products, including its flagship chair – the Secretlab TITAN Evo. The TITAN Evo is Secretlab’s most technologically advanced gaming chair to date, incorporating years of research, testing and refinements to design an ergonomic chair that would keep the most demanding users comfortable for long hours. In fact, Secretlab is constantly growing its team of engineers and researchers to ensure it continues to innovate and create tomorrow’s ground-breaking technologies. Today, the company has around 200 staff who work at its global headquarters and R&D centre in Singapore.

Secretlab chairs product showcase.

"We've tremendously improved our chairs with rigorous R&D, to pull ahead of the competition. Singapore's robust IP regime protects and enables our constant innovation for award-winning chairs, and now desks."

- Mr Ian Ang, CEO & Co-founder of Secretlab

Every design change at Secretlab is grounded in data and feedback from testers and users worldwide – and each chair is packed with science-backed engineering, pioneering trademarked features and bespoke premium materials. Every Secretlab chair has also been tested and validated by an independent board of ergonomic experts, ensuring that every design decision is rigorously grounded in science. Some of their latest innovations include their 4-way L-ADAPT™ Lumbar Support System, patent-pending cold-cure foam mix for optimal support, patent-pending Magnetic Memory Foam Head Pillow, SoftWeave® Plus Fabric, magnetic hot-swappable CloudSwap™ armrest tops, and the world’s first premium gaming chair sleeves, just to name a few. This all ensures the greatest comfort for its customers – when you buy a Secretlab chair, you know you’re on the cutting-edge of ergonomic support.

Secretlab boasts a rich IP portfolio of registered designs, patents and trademarks in Singapore. With strong IP management and commercialisation strategies, the brand has found success in capitalising on their R&D efforts and extending their reach to overseas markets. Understanding the growth potential that IP brings, Secretlab has also secured numerous collaborations to widen brand reach and extend its global footprint.

Within the span of a decade, Secretlab has grown into a global gaming chair company that leverages its innovation and IP – to provide tomorrow’s chairs and desks, today.

Find out more at www.secretlab.sg (opens in new tab)