Jamie Lim

“Keep pressing on to make that difference. Ideas which come through are never bad ideas if you have the dedication and determination to materialise them.”

We have established a retail presence in the Japanese market since 2004, and tirelessly invested in our R&D to cater to the distinctive purchase behaviour in Japan, that generally prefers slimmer and sleeker furniture pieces for their compact homes. The vision of the Prologue collection revolves around providing a feel at home to our Japanese customers even with slimmer yet design-centric furniture pieces.

Designer pieces often come with big price tags. The question then surfaced to Jamie - why can't beautiful designs be within consumer reach? With a vision to deliver well-designed furniture pieces to everyday consumers, this spark led to the collaborative conceptualisation with award-winning design team, Outofstock.

The Prologue collection has helped our business increase design and production capabilities, with earlier collections focused on pieces with bulkier profiles, which are popular in our Taiwan and Singapore markets. Exploration of different construction methods was essential to ensure that slimmer-looking furniture pieces will not be prone to common defective issues such as cracks.

The Prologue Collection has won several prominent industrial awards such as the Singapore Good Design Award and the IPOS Award for Design Innovation in 2015. The important milestone has affirmed our vision to inspire family moments not just locally in Singapore, but also worldwide.

Find out more about Scanteak.

With her first job in Hollywood, Jamie made the switch from marketing films at Walden Media, to marketing the local furniture brand, Scanteak, in 2004. Upon joining Scanteak, her family business in Singapore, she was determined to use the business to make a difference. Under Jamie’s influence, Scanteak undertook a rebranding initiative. This rebranding effort won several brand awards, such as the Promising Brand Award (2005), CitiBusiness – SPBA Regional Brand Award (2006, 2013), and SuperBrands (2009).

As CEO/Regional Marketing Director, Jamie spearheads Scanteak’s regional branding initiatives, manages overseas franchises, and oversees Scanteak Singapore’s business operations. In recent years, Jamie introduced the concept of affordable designer furniture to Singapore. Collaborating with award-winning international designers, Jamie launched the Prologue collection in 2012 after 2 years of intense R&D. The Prologue collection would later go on to be one of Scanteak’s most successful product lines, winning the following esteemed awards in 2015: the Singapore Good Design Award, the Good Design Award (Japan), the IPOS Award for Design Innovation, and the President’s Design Award Singapore.