A trade mark can add value to your business. Using a trade mark can help customers easily identify and remember your products and services, allowing you to build customer loyalty and protect your market share.
Once you register your trade mark, you will enjoy a monopoly over its use. You may:
- License it to third parties
- Sell it for a sum
If you have successfully registered a trade mark, you can use the ® symbol next to your mark.
If you use the ™ symbol, this tells others that you are using the logo or name as a trade mark, but the mark may not be registered or protected under trade mark laws.