IPOS supports Singapore writers to monetise their content
On 13 Nov, Chairman of IPOS, Dr Stanley Lai, delivered the opening keynote at StoryDrive Asia 2017. The two-day symposium, organised by the Singapore Book Publishers Association and Frankfurter Buchmesse (organisers of the Frankfurt Book Fair), was a platform for writers and publishers to network and gain insights on the latest developments in the publishing industry and growing markets across Asia.
Held at IPOS, the symposium was attended by over 100 local and regional participants. Dr Lai spoke about how Singapore is well-positioned as an IP hub for ideas and innovation. He also commented that cross-media and cross-industry collaboration is crucial for content owners to succeed in this digital age.
Key highlights of the two-day symposium included:
· Workshop on adapting books to films, selling content to ASEAN markets, rights strategy, rights and licensing, negotiation, merchandising and cross-media sales
· Presentations on podcasts and new trends in digital audiobook production
· Sessions on the latest development in augmented and virtual reality, smart machines and artificial intelligence for creators and publishers
The symposium was complemented with a showcase of Singapore authors and their works at IP 101. Titled ‘Stories to Market: A Showcase of Singapore Writers’, it featured books such as Sherlock Sam by Felicia Low-Jimenez and Adan Jimenez, The ASEAN Miracle: Catalyst for Peace by Kishore Mahbubani and Jeffery Sng, and The Art of Charlie Chan Hock Chye by Sonny Liew.
Photo credit: StoryDrive Asia