GRIT Series - IP in the Tourism and MICE Sectors
[Thursday, 27 May 2020 [2:00PM – 3:35PM, SGT]
Global travel restrictions during the COVID-19 pandemic have disrupted Singapore’s Tourism and MICE industries, forcing businesses to rethink their operating models and find alternatives in the online space.
Digital and hybrid platforms present new opportunities to monetise content and reach out to new audience. According to a survey conducted for 400 event and marketing professionals by Bizzabo last year, 60% have pivoted their events to virtual formats due to COVID-19 while 80.2% of event organisers have been able to reach a wide audience with virtual events.
At the same time, businesses may face challenges in collaborating with partners (both local and overseas), monetising their content or differentiating themselves from their online competitors. How can they also better protect and monetise their intangible assets and IP, like copyright for their content and trademarks for their brands?
Join this webinar to gain insights on how others have navigated their IP in this new environment, and tips on how you can better position yourself on online platforms and expand your footprint. Also, find out about the different types of branding as well as the relevant government schemes available to you, and be part of the revival and growth of Singapore’s tourism industry.