HIP Alliance launches its first concept bus exhibit with the support of Industry Partners
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The concept bus exhibit serves as an educational and interactive platform to educate students on the forms, functions and importance of Intellectual Property (IP), and encourage youths to ‘walk the talk’ in making a personal commitment to leading a pro-IP lifestyle.
Singapore, 13 September 2010 – Honour Intellectual Property (HIP) Alliance, the
flagship outreach initiative under the Intellectual Property Office of Singapore (IPOS)
today launched The Originals HIP Adventure - HIP Alliance’s first concept bus exhibit aimed at bringing Intellectual Property (IP) education to the public through a
meaningful, multi-sensory experience, made possible with the support of Recording
Industry Association (Singapore) (RIAS) and commercial partners. The concept bus
exhibit is poised as one of the key projects of this year’s HIP Alliance integrated
campaign.
2 The Originals HIP Adventure was launched by Guest of Honour, Associate
Professor Ho Peng Kee, Senior Minister of State for Law and Home Affairs at YishunTown Secondary School (YTSS). Associate Professor Ho Peng Kee, together with first Runner-up for Singapore Idol Season Three, Sylvia Ratonel, rallied over 320 Secondary Three students to support originality and honour IP. Associate Professor Ho Peng Kee also took the lead in being the first person to tour the bus, making his pledge against piracy as an encouragement for all Singaporeans to do likewise.Industry leaders show their support for originals
3 The Originals HIP Adventure features the ‘Are You Original?’ section which
aims to educate the public on how to identify original products. The section features
products sponsored by leading general toy manufacturer - Bandai South Asia;
sporting goods leader - Adidas Singapore; software, services and solutions leader
Microsoft - Operations; and RIAS, in drawing attention to the various distinctive traitsof original products.
4 Ms Liew Woon Yin, Director-General of IPOS said: “We are happy to be
launching The Originals HIP Adventure. With this concept bus exhibit, we will reach
out to more individuals, offering the opportunity to understand Intellectual Property.
Research commissioned by IPOS in 2008 revealed that two out of three respondents want to buy original products as a result of public outreach efforts. It is, therefore, our hope that such interaction and engagement will give individuals that impetus to take that crucial step towards making a personal commitment to reject piracy.”
Interactive displays and attractive exhibits
5 A key display highlight of The Originals HIP Adventure is the iPad games
kiosk which showcases Mission Originals - a fast-paced game application developed specially for this initiative to drive home the importance of IP protection.
6 The Originals HIP Adventure also has an Xbox games kiosk which features a
popular racing game, Forza 3. Visitors of the bus will be able to engage in a
simulated game-play, which will cease after 15 seconds, exposing players to a
message on the consequences of continued support for pirated gaming softwares.
7 Other sections of the bus include sound marks sampling, an IP e-Learning
Kiosk, as well as various presentations of useful and interesting IP knowledge.
8 Wrapping up the bus tour is a pledge activity through which visitors can show
their support for honouring Intellectual Property by writing on the pledge canvas,
making a pledge, and taking photographs at the portable photo-wall display.
9 The Originals HIP Adventure will be making a two-day pit stop at YTSS,
before continuing on its 4-month journey to more than 100 schools and public
community spaces island-wide.
10 In addition to the concept bus exhibit, other events include a three-day “The
Originals IP Camp 2010” for secondary school students where they will be taught the basics of IP, along with the creative process and rationalisation in creating an art piece; online engagements via top social networking sites – Facebook and
HabboHotel; and “The Originals Get Reel” - anti-piracy trailer contest for pre-tertiary
students 2 . Through the overall HIP Campaign, including The Originals HIP Adventure, IPOS aims to garner 200,000 pledges from Singaporeans to make a
stand against piracy.
11 Members of the public can keep updated with upcoming IP events at
www.facebook.com/HIPalliance.
The Intellectual Property Office of Singapore (IPOS), a statutory board under the Ministry of Law since April 2001, is the lead government agency that advises on and administers intellectual property (IP) laws, promotes IP awareness and provides the infrastructure to facilitate the development of IP in Singapore. With IP fast becoming a critical resource in today’s new economy, IPOS’s vision is to foster a creative Singapore where ideas and intellectual efforts are valued, developed and exploited. More information on IPOS can be found on www.ipos.gov.sg.
The HIP (Honour IP) Alliance is IPOS’ key outreach and educational initiative based on a collaborative effort between the public and private sector by championing the movement towards respect for IP rights and Saying No! to Piracy. The HIP Alliance aims to promote innovation and a healthy attitude towards IP rights with the support of our like minded HIP Partners. As part of our the movement to encourage Singaporeans to adopt a pro-IP lifestyle, HIP runs a calendar of educational and exciting programmes and activities for members of the public, schools and HIP Friends.
The Recording Industry Association (Singapore) "RIAS" was in formed in 1976 as Singapore Phonogram & Videogram Association representing recording companies in Singapore. The association was formed with the objective of fostering and maintaining trade ethnics and fair business practices within members of the industry and to serve as the industry's voice both locally and internationally. RIAS is dedicated to advance the interests of the industry, by the promotion and protection of the rights of its members through ensuring the existing of a business and legal environment in Singapore that can support a viable and vibrant recording
industry.
Media Contact
Tel: (65) 6536 6881
Fax: (65) 6535 2008
Ms. Jamie Tan Ms Julie Chiang
HP: 9488 0992 H/P: 9009 5781
Email: jamie@asiaprwerkz.com Email: julie@asiaprwerkz.com
IPOS Contact
Ms. Stephanie Leong
Public Relations Department
DID: 6331 6574
Email: Stephanie_leong@ipos.gov.sg |
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