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Home > News & Events > Press Releases > 2005
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New HIP campaign targets young Singaporeans to recognise everyday benefits in IP
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Singapore, 23 April 2005…The HIP (Honour Intellectual Property) Alliance, an initiative championed by the Intellectual Property Office of Singapore (IPOS) unveiled its 2005 campaign at the REAL Hunt, organised in celebration of the World Intellectual Property Day. The HIP campaign is a yearly initiative targeting young Singaporeans, with the aim of raising their awareness that intellectual property is important and adds value to their daily lives.
This year, the campaign, featuring young and fresh faces making a stand on protecting creativity and ideas, aims to get the young Singaporeans to understand that every new piece of work or invention that helps to enrich our lives started with someone’s idea. By rejecting piracy and supporting creativity, we are rewarding the creator’s effort and encouraging him to continue innovating.
Speaking at the launch of the REAL Hunt, Assoc Prof Ho Peng Kee, Senior Minister of State, Ministry of Law & Ministry of Home Affairs, said:
“All of us need to realise that intellectual property enriches our everyday lives. It sustains the lifestyle we have grown accustomed to. It inspires creativity, promotes diversity, and encourages innovation. It is in all our interest to keep creativity and IP alive whether at work or at play.” The campaign targets those in the 14 - 35 age bracket, who grew up with Internet, mobile phones, online games, music and movies.
“Not only do we want to educate them about respecting intellectual property available online, this group forms also our future generation of IP creators. It would be a pity if our young talents give up simply because they believe little is being done to reward their creative efforts,” said Ms Liew Woon Yin, Director-General of IPOS. The launch of the campaign coincides with the celebration of the World Intellectual Property Day, a global project by the Geneva-based World intellectual Property Organization (WIPO). The organisation recently set up a Singapore office to support efforts to promote intellectual property among its Asian member states.
Singapore’s strong intellectual property infrastructure was recently highlighted as a reason for WIPO’s decision to locate in Singapore. Explaining the choice, Ms Rowena Paguio, Head for the WIPO Singapore Office, said:
“Singapore’s unparalleled commitment in embracing IP protection sets the benchmark for many countries in the Asia-Pacific region. WIPO’s regional presence through an office in Singapore, which will be officially inaugurated on 7 June 2005, underscores our commitment to provide more comprehensive support for our member states in the region.”
The HIP campaign launch is part of the World Intellectual Property Day celebration which falls on April 26 this year. Other activities being held to commemorate the celebration include the presentation of HIP Awards at two events, the 10th COMPASS Awards Presentation and the 18th Singapore International Film Festival (for more information on the awards, kindly refer to the section titled ‘HIP Award’). IPOS will also be running advertorials to educate the public on the significance of World IP Day.
For media enquiry, please contact:
Ms Melanie Koh, Senior Executive
Media & Marketing Communications
Intellectual Property Office of Singapore
DID: 6331 6574
Fax: 6331 6562
Hp: 9796 1015
Email: melanie_KOH@ipos.gov.sg |
The Intellectual Property Office of Singapore or IPOS is the lead government agency that formulates and regulates Intellectual Property (IP) laws, promotes IP awareness and provides the infrastructure to facilitate the greater development of IP in Singapore. With IP fast becoming a critical resource in today’s new economy, IPOS’ vision is to foster a creative Singapore where ideas and intellectual efforts are valued, developed and exploited. Formerly known as the Registry of Trade Marks and Patents, IPOS was established as a statutory board of the Ministry of Law on 1 April 2001. More information on IPOS can be found on www.ipos.gov.sg
The HIP Award is an iconic award initiated by the HIP Alliance to recognise outstanding creativity amongst our pool of local creative talents. The HIP Award was first introduced in October 2004 at the Power98 Ultimate Band Competition. This year, HIP Alliance plans to develop the HIP Award further in collaboration with the key industry events.
28 April 2005
18th Singapore International Film Festival “Audience Choice” Singapore Short Film Award – pays tribute to the winner for his/her creativity and direction as voted by the Singapore audience.
24 April 2005
10th COMPASS Awards Presentation Top Local Composer of the Year – pays tribute to the winner who has successfully demonstrated outstanding creativity and originality in his repertoire in the past year.
Young Local Composer of the Year - pays tribute to the highly creative and original by a young, promising composer who looks set to be a significant musical voice in Singapore and beyond.
28 October 2004
Power 98FM Ultimate Band Competition Most Creative Team – pays tribute to the winning team for the outstanding creativity displayed in their original music piece
HIP stands for Honour Intellectual Property. It is IPOS’ key educational initiative to encourage innovation and creativity in Singapore, with strong support from the private sector, public sector and industry associations. HIP aims to promote a positive attitude towards IP and encourages a Pro-IP lifestyle for everyone to ‘Be Creative, Be Original, and Be HIP’. With support from the HIP Alliance members, IPOS intends to motivate the Singapore community to join together to ‘Say No to Piracy’ and support legitimate businesses that create legitimate products and services to make Singapore an IP safe country.
- Alliance Entertainment Asia
- Anti-Video Piracy Association of Singapore
- Business Software Alliance
- CineNow Singapore Pte Ltd
- Composers and Authors Society of Singapore Pte Ltd (COMPASS)
- Electronic Arts
- Entertainment Software Association (ESA)
- Giordano Originals (S) Pte Ltd
- Hewlett-Packard Far East Pte Ltd
- International Confederation of Societies of Authors and Composers (CISAC)
- Microsoft Singapore Pte Ltd
- Motion Picture Association (MPA)
- Music Publishers (S) Ltd
- Nokia Pte Ltd
- Power 98FM
- Recording Industry Association of Singapore (RIAS)
- Scorpio East Entertainment Pte Ltd
- Singapore Ministry of Education (Curriculum Planning & Development Division)
- Singapore Police Force (Intellectual Property Rights Branch)
- The Copyright Licensing and Administration Society of Singapore Limited (CLASS)
- W!ld Rice
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Last updated on 31 Aug 2007 |
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